an international, iconic item for all generations.

We chose an iconic fashion item for young and young-minded people, and started international donations. All hoodies have been collected by our volunteers in different countries.

peace + war + future + fashion

Our volunteers discussed and choose these relevant topics. Then, we asked to 136 international genZers and millennials, from 4 continents, 10 countries and living now in 50 different cities their opinion about it.

USE FASHION TO SEND A MESSAGE

We created an opportunity in which people donated their old hoodies to us. Hoodies came to us from, inter alia, Lettonia; Nigeria; Italy and Turkey.

from destruction to reconstruction

Along with the healing symbolism of creating something new (new ’life’) out of something old (something ’dead’). Different colours where used to express the concepts of war and peace (based on the questionaire), and the key word ’respect’ was painted onto the hoodies.

the power of fashion

To transform the hoodies, in Florence we collaborated with a tailor shop that employs people affected by mental disabilities, Atelier Cooperativa, located in San Salvi Ex Mental House. Most of their work is about mending white blankets. We took the technique of mending and proposed it as an opportunity to create something new, and generate inclusion.

creativity, education, integration

With the help of young volunteers from Taiwan, Nigeria, Italy, Egypt, Us, Turkey we gave life to a day of shooting. The shooting was located into the ex San Salvi Tailor’s Shop and it created a day of freedom of expression and dialogue between people of different backgrounds.